Trends come as fast as they go.
Trends are spreading so fast: Starting at the catwalks on Fashion Weeks, seen on celebrities and bloggers in the frontrow, displayed in magazines, and finally spread to budget brands like H&M, Stradivarius or Zara. Quite a long process, but through social media we are used to see the new trends right when they appear for the first time on the catwalks. Im feeling like it’s the nowadays fashion cycle, that items are out of trend when we start liking them and they’re finally arriving in the stores.
The secret of clothing – centuries ago.
What if we think back to the roots of clothing? In the 15th century ongoing, clothing was such a valuable ressource. The lower class was wearing their incomplicated clothes such a long period of time, that the clothes already had to remind of rags, with unrepairable holes in it, before they were finally not wearable anymore. Clothing had the purpose of being clothing and nothing more. In the lower as well as the higher classes it has been self-evident, that clothing was constantly repaired and continued to be worn by the next generations. Higher classes, aristocracy and nobility, living in castles and villas, had the privilege of possessing enough money to buy fashionable and individual gowns and costumes with plenty embroidery and details. It was reserved to the higher class to wear “fashionable clothing”. There was hardly anyone to be found from a rich aristocrat family who wasn’t wearing “fashion”. Wearing fashion was the symbol of being rich. You can compare it a bit to Prada and Gucci clothes and accessories nowadays. Or even the Haute Couture which is reserved to a few designer houses like Elie Saab with his dreamy evening gowns, handmade in his atelier.
When designers became artists.
The difference to nowadays is, that fashion was much more worth the handicraft, time and work wich dressmakers put into it. Preparing a dress for a client meant weeks of work, every millimeter was measured exactly to the clients body. “Designers” and “Haute Couture” weren’t officially existing until Charles Frederick Worth (1825–1895) came along. He was the first so called “designer” and “couturier”. The one who made the dressmakers be seen as real artists. And can you guess were he lived? In Paris!
The purpose of fashion.
I could write pages about this topic, as it appears so interesting to me. What we learned in university in our fashion history classes was a big mass of words and synonyms, definitions and dates – but the purpose became increasingly clear. Fashion has always been a symbol, a sign of strength and a privilege to those who could afford. Since the industrial revolution it increasingly became an affordable companion which was produced for masses and doesn’t have a longliving purpose anymore. Street-fashion is the new inspiration and it’s not guided by the rich and wealthy elite only.
Now, in 2017, we’re at a point where streetstyle conquers luxury brands.
To be continued…