From Uniqueness to Fast Fashion

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Trends come as fast as they go.

Trends are spreading so fast: Starting at the catwalks on Fashion Weeks, seen on celebrities and bloggers in the front row, displayed in magazines, and finally spread to budget brands like H&M, Stradivarius or Zara. A process which got faster and faster. Through social media we are used to see the new trends right when they appear for the first time on the catwalks. I have the feeling, that items get out of trend once we started liking them, because there are new collections in high street stores every week.

The meaning of clothing centuries ago

What if we think back to the roots of clothing? In the 15th century ongoing, clothing was such a valuable ressource. The lower class was wearing their incomplicated clothes such a long period of time, that the clothes already had to remind of rags, with unrepairable holes in it, before they were finally not wearable anymore. The cloth were separated into their original segments and people tried to reuse everything they could, again (eg. buttons and undamaged parts). It was self-evident, that clothing continued to be worn by the next generation. Clothing was expensive and had a unique worth – for the upper as well as the lower class of society.

The meaning of fashion centuries ago

Higher classes, aristocracy and nobility, living in castles and villas, had the privilege of possessing enough money to buy fashionable and individual gowns and costumes with plenty embroidery and details. It was reserved to the higher class to wear “fashionable clothing”. There was hardly anyone to be found from a rich aristocrat family who wasn’t wearing “fashion”. Wearing fashion was the symbol of being rich. You can compare it to Haute Couture which is exclusively designed and produced by a few designer houses, like Elie Saab with his dreamy handcrafted evening gowns.

The difference from past ages compared to nowadays is, that fashion was much more worth the handcraft, time and work wich dressmakers put into it. Preparing a fashionable dress in 1600 for a client, meant weeks of work while every millimeter was measured exactly to the clients body. Fashion was uniqueness!

Did you know?

“Designers” and “Haute Couture” weren’t officially existing until Charles Frederick Worth (1825–1895) came along. He was the first so called “designer” and “couturier”. The one who made the dressmakers be seen as real artists. And can you guess were he lived? In Paris!

The purpose of fashion.

I could write pages about this topic, as it appears so interesting to me. What we learned in university in our fashion history classes was a big mass of words and synonyms, definitions and dates – but the purpose became increasingly clear. Fashion has always been a symbol, a sign of strength and a privilege to those who could afford. Since the industrial revolution it increasingly became an affordable companion which was produced for the masses and doesn’t have a long living purpose anymore. Uniqueness expresses it’s living nature to the principle to “the faster the better”. Street-fashion is the new inspiration and it’s not guided by the rich and wealthy elite only.

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8 Comments

  1. 20/12/2017 / 11:08

    You look stunning dear 🙂
    Love the dress

    xx Katha
    showthestyle.blogspot.com

  2. 18/09/2017 / 16:41

    Ein toller Beitrag mit sehr schönen Fotos!!:) Dein Kleid sieht so schön aus<3 steht dir sehr gut! Deine Handtasche gefällt mir ebenfalls sehr. Wünsche dir noch einen schönen Abend liebe Karo!

  3. 18/09/2017 / 07:17

    Liebe Karo – erstmal: dein Kleid auf den Fotos ist wirklich wunderschön! 🙂
    Dein Post zeigt eine ganze andere Sichtweise, die ich wirklich interessant finde, habe zuvor nie darüber nachgedacht, wie sich alles verändert hat.
    <3 Kathi

  4. 17/09/2017 / 08:54

    This was a perfect inspiration for Sunday. I love fashion, and researching it from this perspective was very interesting! I really had to read this post twice because I thought this was so interesting 🙂 On the other hand I love the process of fashion as you tell on the first chapter, but I feel like the process is getting faster and faster all the time. I guess social media has a huge part on this one. I would be very interested in hearing more of this topic! 🙂 Oh and lastly, these pictures are just stunning. Wow.

  5. 16/09/2017 / 23:51

    Liebe Karo,
    was für ein schöner und interessanter Artikel! Man merkt, dass dich das Thema fesselt. Du hast schon Recht, die Mode ist so schnelllebig geworden, dass man kaum hinterher kommt. Kaum sind die neuen Teile im Laden, ist eigentlich schon wieder etwas ganz anderes im Trend. Aber was gleich geblieben zu sein scheint ist ja definitiv der Spruch “Kleider machen Leute”… Das war wohl früher genauso wie heute.
    Hab noch einen schönen Abend – und weiter so!
    xx Sarah

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